E-ndeavor Program Management and Cross-Cultural Marketing Blog

E-ndeavor Presents to National Space Technology Association Luncheon March 24th
Click to Register

Brad Walker, Online Marketing Specialist and Owner/Partner of E-ndeavor Program Management will give a great hands-on presentation with real-life examples.  You will walk away with strategies you can use right away!

DON’T MISS THIS ONE!

QR Code
(Smart Tag)
What are they?
How do you use them

TOPICS COVERED…

o   Advancing Community  Strategies -
Getting Around the Newsletter

o   Value added content –
“sticky site” tactics

o   Surfing strategies –
3 clicks or you’re dead

o   QR codes (SMART Tags) – connecting your customers’ phones to your products

o   Videos – testimonials, vblogs – Instant Rankings

o   Up-selling and Cross-selling
o   Customer Relations and customer service
o   SSS – Simple SEO Strategies
o   Google-friendly – Google Panda, Google Dance, content quantity or quality which is best
o   Test, measure, analyze and test again – Visitor / Campaign Tracking and Reporting
o   And much more …

Houston Texas, October 1^st 2010

E-ndeavor Program Management, Inc. announces the successful completion of the Panama Canal Competitive Route Choice Analysis Model (PCRCAM) a competitive pricing analysis software model for the Panama Canal Authority with partners, NOVIX, Drewry and Lumina.

E-ndeavor Program Management, Inc. led the formation of the consortium and acted as program manager and communications managers for the project.  Novix, a leader in financial, strategic operations and risk modeling developed the model and performed financial consulting. Partner Drewry Shipping Consultant, Inc. provided U.S. intermodal and maritime transportation expertise and Data for the project.  This web-served Model was built on CubePlan ^TM, the mathematical modeling platform developed by partners Novix and Lumina.

The Panama Canal Authority now has the ability to establish route costing and competitive route analysis as well as competitive pricing analysis.  This effective tool for strategic operations, financial and risk forecasting is a forward-looking solution with a very user-friendly graphical interface with superb calculation power and stability.

This web-based GUI and shared workspace solution facilitates collaboration between risk and business analysts and the C-level decision makers. The model allows importing and exporting data from: flat files, spreadsheets, databases, data cubes, etc. Inputs can be automated from existing transactional systems, as well as critical live market or trend data. This creates a very powerful tool to allow the Autoridad de Canal de Panama to analyze the impact of proposed tariff changes and to compare the cost of canal routes versus alternate routes.

Brad Walker, President of E-ndeavor Program Management states, “We are excited to have completed, on time and on budget, this world-class planning tool to assist the Panama Canal Authority to make important and intelligent decisions in the face of this turbulent economy.”

For additional information on this type of solution or how E-ndeavor Program Management Inc. can assist your business in competing for commercial contracts in the America’s please call Luis Crespo at 214-240-8060 or email to lcrespo@e-ndeavor.com.

The world and nearly everything in it is changing, marketplaces are globalizing while differences are becoming more dynamic. The highly competitive global village demands firms implement their marketing plans cross-culturally to win the global competition.  English is the most used language on the Internet and in Global Marketing with Chinese second and Spanish third.

Latin American companies wanting to explore the global markets should first invest in an English (USA) Cross-Cultural Market Plan Development. To be successful in these marketplaces the managers and marketers must be able to draw upon resources internationally and cross-culturally to create long term and sustainable competitive advantages.   Compared with the traditional marketing strategies, the Internet marketing need to pay more attention to the cultural differences given the facts that it has no time and distance constrains.

Consumers today are more educated and want more information prior to making a purchasing decision; they increasingly demand 24 hours a day, 7 days a week sales and service. Because the Internet meets these two basic criteria of consumer needs, the worldwide market of Internet users is growing exponentially, faster than any other media. Thus a cross-cultural Internet Strategy is crucial to the marketing plans of these Latin American companies.

To learn more about how to market your company into the United States, look for additional articles on this subject in future issues of this publication.

Authors Brad Walker and Luis Crespo of E-ndeavor Program Management Inc, offer Cross-Cultural Marketing Service in the United States and throughout Latin America.   Send inquiries to info@e-ndeavor.com or call 832-715-4761

Spring 2011 – Houston Texas

E-ndeavor Program Management, Inc. President Brad Walker to present to an expected 200+ South American Business Owners at the Spring 2011 two-day conference “Doing Business in the U.S.”

October 23 2010 – Houston Texas

E-ndeavor Program Management, Inc. President Brad Walker presented to 30 Business owners at Mackey’s Restaurant Thursday October 21^st.

“Web Sites that Sell More” was well received and all who attended received a complimentary Web Site Analysis.

October 21st – Dallas, Texas

E-ndeavor Program Management, Inc. cofounder and Technical Board Member of the newly formed Latino Business Alliance Luis Crespo and E-ndeavor Business Development Manager Santiago Crespo assist in the planning of the first LBA Educational Conference October 12^th.  The presentation “Web Sites That Sell More “, delivered by E-ndeavor President Brad Walker,  was well received and repeated by request to the other presenters.

September 2010 – Dallas Texas

E-ndeavor Program Management, Inc. Founders help to form the Latino Business Alliance and serve as Technical Board Members. The LBA board sets plans to hold the first of many Business Educational Conferences October 12^th